July 30, 2021

Bankruptcy or the next big thing?

“If you had, one shot, one opportunity, to seize everything you ever wanted, in one moment, would you capture it - or just let it slip?”

Chances are you’ve heard these verses before, vibing to Eminem’s world-renowned track called ‘Lose Yourself’.

It’s one of those songs that keeps my motivation up during challenging times. Lately, I’ve been listening to it on end.

Why? Because the future of our company is at stake!

Last year, we invested 40k into a product development agency that wasn’t able to help us get the product launch-ready. The consequential loss we faced, combined with a general covid-induced decrease in AER sales, put us under immense pressure.

Since then, the entire team has been grinding day and night to make things happen. Now, almost one year later, we are so close to having our next big thing ready to launch.

As you might know from our ‘Behind The Products’ series, we are throwing smartphones next! If you want to see how we’re proceeding and get early bird access to the upcoming crowdfunding campaign, sign up here.

Independently of that, we are slowly running out of cash to invest. As oftentimes in a startup, we have to give it all we’ve got now, even in the face of possible bankruptcy.

For that reason, I’m also moving to Stuttgart, the city AERVIDEO is based in. Leaving friends and family behind - almost all of them have a complete lack of understanding as to why I move just to keep hustling 24/7.

But what they don’t understand is: I’m willing to take the shot. We all are. We’re here to seize everything we ever wanted and won’t let this opportunity slip!

Stay tuned, big things are coming.



P.S. “One day, in retrospect, the years of struggle will strike you as the most beautiful.” - Sigmund Freud