STARTUP STORIES

Monthly insights into the entrepreneurial lifestyle of our team member Kai - personal, critical and radically honest. Latest episodes:

by Levin Pablo

Kickstarter: Why we're back after 5 years

The idea of throwing cameras was born in late 2015. About a year later, on September 29th of 2016, we launched the original AER on Kickstarter. Now, exactly 5 years later, we’re about to launch another Kickstarter campaign.

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by Levin Pablo

GoPro HERO 10: What we wish for in the new GoPro line-up

I believe it’s obvious that here at AERVIDEO, we’re pretty big fans of GoPros. Just like every year, we’re expecting a new generation of action cams to be announced around September. In this blog post, I will discuss what we hope and wish for in this year’s new GoPro products.

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by Levin Pablo

Sustainability at AERVIDEO - Small steps into the right direction

We, as AERVIDEO, are part of the problem and we’re aware of that. Our mission is to create new ways of seeing and capturing the world around us. There’s no point in that, if the world around us has been destroyed. That’s why we are determined to facilitate cleaner, more sustainable products and leave less marks behind us.

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by Sarah Ashley

AERFORCE - How our community helps to spread the word about AER

We can’t stress enough how important our community is to us. It all started with our Kickstarter campaign back in 2016. If it wasn’t for the two thousand brave backers who believed in us and our idea - this product, and with it our company, wouldn’t exist. We are where we are today because of this supportive community, which we like to call the AERFORCE.

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by Levin Pablo

Co-Creation at AERVIDEO: Involving our customers into our design and production processes

We see the AERFORCE, our global community of customers and enthusiasts, as an incredible resource. We have community members all over the world and with all kinds of different backgrounds. One thing we all have in common: We see ourselves as creatives and are passionate about new perspectives. Co-Creation is our approach of engaging this community into our design and creation activities.

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by Sarah Ashley

The Rise of FPV Drones - How DJI is democratizing the drone market. Again.

It’s 2021 and FPV drones are here to stay. Another name for the little quadcopters is ‘racing drone’, because that’s their origin. Originally designed as an equipment for high speed racing events - nowadays they’re also widely used as a tool for creative filmmaking.

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by Levin Pablo

AER featured in Short Film: Interview with Ahmet Atalay, maker of 'THE CURE'

The 36 minute long thriller is full of action and packed with explosions, shoot-outs, car chases, rocket launchers and even a fighter jet! All of this is even more impressive considering that the entire film was shot independently by a crew of only 3 people and on a budget of just 15k. 

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by the AERVIDEO Team

New perspectives for your beloved ones - Our Gift Guide for Creatives

This year has been rough for all of us. We’re here to help you make the best out of the holiday season, so 2020 can end on a good note. Since we’re always on the hunt for ‘new perspectives’, we’ve got a pretty good overview about different brands, products and offers out there on the sometimes overwhelming market. If your beloved ones are anything like us (GoPro fanatics or generally interested in photo-/videography) this shortlist with some of our favourite products will come in handy while shopping for gifts this year.

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by Kai Langohr

Worldwide Shipping? Easier said than done.

For a parcel to make it around the world, a lot has to happen. The journey begins with a customer ordering a product from the online shop. Once the payment is processed, the order needs to be picked, packed, commissioned and finally be fetched by the carrier, before it will be passed on between individual shipping hubs a dozen times, until it eventually arrives on your doorstep... 

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by Arne Kronemeyer

A startups unconventional hiring approach - choosing attitude over skill.

First hires definitely stir up a lot of excitement in most companies, and it most certainly did for us. Even though it is a merit for your company that someone turns other opportunities down and wants to be part of your journey (which feels amazing), it also brings along a lot of responsibility. All out of a sudden you’re in charge of someone else’s livelihood...

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by Levin Pablo

The future of content is vertical

There are a couple of vertical mounts out there already, but after talking it through within our team, we set out to design our very own AER Vertical Mount. Some modeling, a couple 3D prints and the sourcing of aluminum GoPro screws’ later, we had a product we were happy with. The AER Vertical Mount was launched in week two of our for 4 WEEKS OF AER campaign this summer. We were super stoked to see you guys loving and embracing it so much. However, this wouldn’t be an AER blog post without a major plot twist...

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by Levin Pablo

Remote Work before it was cool.

Remote Work has been on a rise lately. With the ongoing global pandemic keeping people in the lockdown, businesses are forced to rethink their processes to adapt to this new situation. The topic of remote work and WFH (work from home) seems to be omnipresent right now, and a quick look into Google trends confirms this impression. The extraordinary situation we’re in, has accelerated this transformation into a new working culture...

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by Levin Pablo

How we fucked up the initial design of the AER Wings - and then fixed it.

This story begins a few years ago. We had launched our Kickstarter Campaign in October 2016 and looking back at it now, those five weeks seem like a blur full of hard work, excitement and celebration. [...] We kept telling ourselves: "Oh, that’s just because this was a CNC drilled prototype - once we have it made in a real molding tool it will be much more durable!” Spoiler alert: It wasn’t.

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by Arne Kronemeyer

A startup’s view on the COVID-19 lockdown - how we’re dealing with the crisis.

A couple of weeks ago every startup was still talking about launching new products, hiring new employees or closing big financing rounds. Now, these plans have changed entirely. Nearly all startups are affected by declining sales and rising uncertainty - to make things short: It’s all about survival now.

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by Levin Pablo

Why you can’t get AER with Same-Day delivery: our love-hate relationship with Amazon.

In this blog post we’d like to elaborate on our love-hate relationship with one of the most influential businesses in today’s world — Amazon. They’re sending out over 1.5 million packages a day and are changing the way we shop online...

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by Levin Pablo

“If you’re not interested in doing business, what are you even doing here?!” - Our experience at ISPO 2020

Earlier this year the AERVIDEO team got to spend a couple of days at the sports fair ISPO in Munich. We had a small booth and were able to present AER to a myriad of different and very interesting people. While we were enjoying great conversations...

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